Has anyone seen
the new tropicana juice cartons? the cap terrifies me. TERRIFYING. can’t even post an image, it’s too traumatic. (via designage)
Funny that you posted this, as my friend and I discussed the Tropicana redesign this morning. In addition to the cap, Michelle pointed out that they probably payed a lot of money to make their iconic logo look, essentially, like a sort of tawdry, off-brand, Val-u-Time orange juice. I think they’re doing this purposely to give consumers the illusion of thrift, which maybe sounds ridiculous but probably isn’t, considering I spent a huge amount of money last month on designer feta cheese because of the quaint drawing on the package and faux-Greek typeface. It just felt nice to have that image staring back at me every time I opened the fridge.
Why, then, is it far-fetched to think that consumers in this particular economic climate wouldn’t get the same comfort from a pantry banked with products emblazoned with their favorite brands, but redesigned with the ‘so-sunny-they’re-sad’ packaging style evocative of most generic foodstuffs? It’s the perfect way to asuage the guilt of the gentry or simply fool coupon-wielding recessionistas who are on a mission and in a hurry.
